Too many places
Enquiries arrive through different forms, inboxes and campaigns. Important information becomes scattered.
Lead management, simplified
Never lose a lead. Coordinate every enquiry.
Your website generates enquiries. We make sure they are captured, organised and delivered to the CRM you already use. One reliable lead inbox. Complete visibility.
Currently accepting a limited number of pilot customers.
Lead overview
ILLUSTRATIVE DEMO
Example leads
128
Example synced
96%
Recent lead activity
Website enquiry
Contact form · 09:41
Service request
Website form · 10:12
Business enquiry
Webhook · 10:35
Integration retry
HubSpot · 11:02
✓ Centralised lead capture
✓ CRM synchronisation
✓ Visible sync history
✓ Customer-owned accounts
The problem
Your leads deserve better than scattered inboxes and spreadsheets.
Every missed enquiry is a missed opportunity. Manual processes make it harder to respond quickly and keep customer information organised.
Manual processes
Copying information between systems creates duplicates, missing fields and unnecessary delays.
Invisible failures
When integrations fail silently, teams may not know which enquiries need attention.
How it works
One connected workflow. Four simple steps.
Bring your website enquiries into one organised workflow, with a record of what happens at every stage.
01
Capture
Your website form or generic webhook sends enquiries directly to your private workspace.
02
Organise
Leads are stored in one inbox with their source, status and assigned owner.
03
Synchronise
Connect HubSpot and send lead information into your CRM using reviewed field mappings.
04
Verify
See sync results, errors and retry history so failed hand-offs do not go unnoticed.
The connected workflow
From first enquiry to CRM contact.
A clear path for every lead, without replacing the systems your business already uses.
Your website
Forms and webhooks
Coordinate Labs
Lead inbox and tracking
HubSpot
One-way contact sync
Our solution
Start with one workflow. Build from there.
A focused implementation pilot designed to connect one real lead source to your existing CRM.
Lead Capture & CRM Sync
We configure the initial workflow, connect your lead source, establish your workspace and test the HubSpot integration.
The goal is a working implementation that your team can understand and operate.
Pilot pricing is agreed after reviewing your requirements. Third-party charges are separate.
Discuss your implementation →- ✓ One website form or lead source connected
- ✓ Private workspace and unified lead inbox
- ✓ Basic status and assignment workflow
- ✓ HubSpot one-way contact synchronisation
- ✓ Field mapping and duplicate rules review
- ✓ Testing and implementation handover
- ✓ Short support period
- ✓ Optional ongoing monitoring and maintenance
Integrations
Start with what works. Expand when you need more.
We are taking a focused approach to integrations. Here is the current scope and planned direction.
| Integration | Purpose | Availability |
|---|---|---|
| Website forms | Capture incoming enquiries | Pilot scope |
| Generic webhooks | Receive enquiries from connected systems | Pilot scope |
| HubSpot | Create or update CRM contacts | Pilot scope |
| Inbound email forwarding | Convert forwarded emails into leads | Planned next |
| WhatsApp Business | Additional enquiry capture | Future consideration |
| Gmail | Additional enquiry capture | Future consideration |
Beyond the product
Technology that works around your business.
Alongside our lead management solution, we help businesses connect systems and simplify their operational workflows.
Custom software development
Practical software solutions designed around specific business requirements and workflows.
API and system integrations
Connect business applications and reduce repetitive manual data movement.
Workflow automation
Identify repetitive tasks and build structured automated processes.
Technology consulting
Evaluate your existing systems and identify practical opportunities for improvement.
Ownership and control
Your systems. Your accounts. Your control.
Integrations should work with your existing business infrastructure, not take control away from your team.
✓
Customer-owned connected accounts
Connect accounts that your business owns.
✓
Reviewed integration permissions
Understand the permissions requested by each integration.
✓
Integration visibility
Understand sync outcomes and identify errors.
✓
Account disconnection
Connected accounts can be disconnected.
FAQ
Questions before getting started?
Here are some answers about our initial product and implementation approach.
Do I need to replace my existing CRM?
No. Coordinate Labs is designed to sit between your enquiry sources and your existing CRM. The initial HubSpot integration supports one-way contact synchronisation.
Which integrations are available first?
Website forms and generic webhooks, together with one-way HubSpot contact synchronisation. Other integrations are planned or being considered based on customer demand.
Can I control my connected accounts?
Yes. Integrations connect to accounts you own, and you can disconnect them.
How does the pilot pricing work?
Each pilot is scoped according to your requirements. Pricing includes an agreed implementation fee, with optional recurring monitoring and maintenance. Third-party charges are separate.
What happens if a CRM sync fails?
The workflow is designed to record sync outcomes and make errors visible. Automatic retry behaviour and duplicate handling are part of the initial product scope.
Who is this solution designed for?
Small and mid-sized service businesses, agencies and B2B providers that receive enquiries through their websites and use or are adopting a CRM.
Let's get started
Let's make sure every enquiry has somewhere to go.
Tell us where your enquiries arrive, how many you typically receive each month and which CRM you use. We will review your requirements and discuss whether a pilot is the right fit.
Start a conversation → hello@coordinate-labs.com